Rouse Properties to Open Louisiana’s Second H&M Store at Mall St. Vincent

Company Release – 5/01/2014

– Global Fashion Retailer Slated to Open Fall 2014 –

NEW YORK–(BUSINESS WIRE)– Rouse Properties, Inc., (NYSE:RSE) a leading owner of regional malls, today announced that global fashion retailer H&M has signed a lease to open a 22,000 square foot store at Mall St. Vincent in Shreveport, Louisiana, its first location in the Shreveport/Bossier City market. The store is expected to open in the fall of 2014.

“It has been an exciting year for Mall St. Vincent and we are pleased to strengthen the mall’s dominant position in the marketplace with the addition of a globally recognized retailer like H&M,” said Brian Harper, Executive Vice President, Leasing. “H&M is a strong addition to the newly renovated Mall St. Vincent and its retail mix. We look forward to the grand opening this fall just in time for the Holiday shopping season.”

“The Mall St. Vincent in Shreveport is the ideal location for our second store in Louisiana,” says Daniel Kulle, U.S. President for H&M. “With its proximity to Texas and Arkansas, customers from three different states will have the opportunity to shop and enjoy our fashion collections for the whole family at great value. We currently have over 300 stores across the country and we plan to continue our strong rate of expansion to the best locations in 2014.”

H&M is one of the latest high-profile retailers to join Mall St. Vincent’s tenant lineup since Rouse Properties commenced an extensive cosmetic renovation to reposition the mall as a leading retail and restaurant destination in Northwest Louisiana and will serve to attract new-to-market retailers to the mall. As previously announced, the repositioning will encompass a dramatic transformation of Mall St. Vincent’s exterior into a new and engaging streetscape. Other enhancements to Mall St. Vincent will entail a complete remodel of the center’s common areas, including new tile flooring, improved lighting, soft seating, a turtle pond and higher end finishes and amenities. Free Wi-Fi is also available throughout the mall.

Located directly off of Interstate 49, Mall St. Vincent is a 530,000 square foot, single-level, enclosed mall serving the Shreveport/Bossier City market, an area that attracts millions of visitors each year. Mall St. Vincent is anchored by Dillard’s and Sears and is home to existing national retailers such as Victoria’s Secret, American Eagle, GAP and Hollister.

About Rouse Properties

Rouse Properties, Inc. (NYSE:RSE) is a publicly traded real estate investment trust headquartered in New York City and was founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast. For more information, visit

About H&M

H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,200 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit

Missy Heanue
Investor Relations

Source: Rouse Properties, Inc.