We Deliver Growth Opportunities
With 37 regional mall properties in 22 states, Rouse provides our retail tenants with exceptional growth opportunities – from effectively connecting with targeted customer groups, to driving brand awareness on a nationwide scale.
Rouse is committed to creating destination malls that function as true hubs for community life. Our properties are strategically located in regional areas that make up the “heart” of America, and each location features an appealing mix of shopping, dining and entertainment options that consistently draw high traffic. Our leasing team includes professionals based in key regions across the nation, all of whom have a broad range of experience, backed by deep industry connections and close ties to the communities we serve. These professionals collaborate closely with our retailers, identifying their business needs and employing proven research protocols to match specific customer profiles with the most promising prospects within our malls. We offer long-term leasing opportunities, as well as short-term options that give both established retailers and entrepreneurs the ability to test new concepts, reach specific customer groups and capitalize on emerging trends.
Our commitment to our tenants and communities drives us to continually refresh our properties through redevelopment and renewal programs that are customized for each location. For example, we have recently completed a comprehensive redevelopment at The Shoppes at Bel Air in Alabama. This initiative included creating a new main entrance, adding a streetscape of retail and dining concepts, completing a sweeping interior renovation, and enriching our tenant mix with leading retailers, such as H&M, Belk Flagship, rue21 and House of Hoops and restaurants P.F. Chang’s and Grimaldi’s Pizzeria. At Southland Mall in California we have added several best-in-class national retailers, including Dick’s Sporting Goods, Sephora at JCPenney, and we have more top retailers slated to open in the coming months, including Torrid and Century Theatres. At two of our California properties, NewPark and The Shoppes at Carlsbad, we are conducting major redevelopment programs. At NewPark we recently added a state-of-the-art AMC Theatre and we are currently developing a restaurant pavilion including Pieology, Aniki’s Sushi, Vinum Bar and Jack’s Restaurant & Bar. We are also conducting a comprehensive interior renovation and expanding our tenant mix to include H&M, Francesca’s, Swarovski, Torrid, and 24 Hour Fitness. At The Shoppes at Carlsbad, we are adding a streetscape, updating common areas, installing modern amenities, and integrating family-friendly attractions. We are also broadening our tenant list to include The Pizza Press, Dave and Buster’s, The Cheesecake Factory, Yard House and Zara.
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