We Deliver Vibrant Community Centers
As a proven leader in the development of regional malls, Brookfield Properties Retail Group excels at transforming conventional properties into vibrant, high-traffic destinations that are precisely aligned with the needs of their communities.
We view our mall properties as far more than just places to shop. Instead, we see them as complex community centers where area residents can dine out, attend local events, take in a movie or even go to the gym. We firmly believe that successful malls reflect the unique personal spirits of their communities, and as a result, we continually refresh our properties through customized redevelopment and renewal programs.
Our team of professional tenant coordination, design, construction and development experts are adept at creating and executing mall plans that reflect the needs of both our local communities and our retail tenants.
Our commitment to this effort is evidenced by the fact that we have made improvements in more than half of our locations, ranging from implementing complete layout transformations, to securing new anchor tenants, adding innovative entertainment venues, redesigning landscaping, installing new lighting, adding modern amenities and upgrading common area seating. Prime examples of this are our recent and ongoing renovations at four key properties:
The Shoppes at Bel Air in Alabama recently completed a comprehensive redevelopment, which included creating a new main entrance and transforming enclosed mall space into a modern streetscape of upscale retail and dining concepts. We also completed a sweeping interior renovation, adding new flooring, lighting and interior landscaping, as well as installing high-end amenities and soft seating areas. We complemented these efforts by enriching our tenant mix with leading retailers, such as H&M, Belk Flagship, local favorite lifestyle store Shades, rue 21 and House of Hoops. P.F. Chang’s and Baumhower’s Victory Grille opened in February 2017.
Southland Mall in California is redefining its market position by adding several best-in-class national retailers that offer widespread appeal. Recent store openings include Dick’s Sporting Goods, H&M, and Century Theatres, slated to open in late 2018.
NewPark in California is undergoing a major redevelopment, designed to transform the center into a premier entertainment, dining and lifestyle destination. We recently added an Entertainment Promenade, with a 12-screen AMC Theatres® featuring both IMAX® and AMC Prime auditoriums and a Restaurant Pavilion, which houses a two-level dining patio and popular restaurants, including Vinum Wine Bar, Wokcano and Jack’s Restaurant & Bar. We expanded our tenant mix by adding H&M, Francesca’s, Swarovski and Torrid, and added a two-level 24 Hour Fitness facility and a John’s Incredible Pizza. These initiatives were complemented by an interior renovation that includes new flooring, upgraded lighting and high-tech amenities.
The Shoppes at Carlsbad in California is in the middle of a multi-phase interior and exterior renovation. The renovation includes the addition of a dynamic streetscape of upscale dining options. We are also updating the center’s common areas, adding modern amenities, and integrating family-friendly attractions, including a unique, ocean themed play area with aquarium. In conjunction with the renovation, the center will feature a range of new tenants, including The Pizza Press and Dave and Buster’s, The Cheesecake Factory, Yard House, Zara, Forever 21, Texas de Brazil, Island and Wocano.